In recent years many nonprofit organizations that rely on donations may have tightened their belts because of the slow economy. With the sustained improvement in the U.S. economy, they can start to be more aggressive with their fundraising activities and take advantage of expected increases in both personal and corporate donations.
The 2012 Run Walk Ride Fundraising Survey, a well-respected indicator of charitable giving, shows that the Pelotonia event reported a Gross Revenue of $16.9 million which is up $3.8 million (29%) from 2011. Many other organizations have shown an increase as well. These organizations include March of Dimes March for Babies, Autism Speaks Walk Now For Autism Speaks, American Diabetes Association Tour de Cure, American Diabetes Association Step Out: Walk to Stop Diabetes, Big Brothers Big Sisters of America Bowl for Kids’ Sake, and The ALS Association Walk to Defeat ALS. There has also been a rise in event participation. “Overall participation in “thon fundraising” programs rose by $280,000 (2.4 percent) to $11.9 million in 2012, the study showed.” Source: http://www.runwalkride.com/
As we begin to come out of this economic crisis, nonprofits will need to find unique approaches and establish new platforms for attracting the next generation of donors and active fundraisers. Impact Distribution Marketing can help with a multi-channel strategy, integrating brochure distribution, poster distribution, digital signage, and online banner ad optimization. Let us know how we can help your organization thrive in this new fundraising environment.