Many organizations have never heard of Google Grants and are unfamiliar with what exactly this service entails. Google Grants is the nonprofit edition of AdWords, This is a FREE pay-per-click advertising provided to non-profits. We can help nonprofit clients maximize their clicks from this in-kind AdWords™ advertising. This will in turn assist to promote their missions and initiatives on Google.com.
Being that it is a free service; Google Grants does have its restrictions. For instance, they set a daily budget and a maximum cost-per-click (CPC). This service also limits your organization to appear only on Google.com and they are limited to just text ads. These restrictions are not necessarily a bad thing as they do run keyword targeted campaigns and focus on reaching out to people on the internet that have a genuine interest in what your organization does and who you are trying to reach. They will, however, run your ads for as long as you remain actively engaged with your Grants AdWords account.
Impact Distribution Marketing can help your nonprofit manage their AdWords account. There is a list of criteria your organization must meet in order to qualify for Google Grants. There is also a criterion regarding the program that your organization must follow. Because we know your organization is busy getting ready for the next event and making connections with potential donors, Impact Distribution Marketing takes care of all the pieces of Google Grants for you.
We start by doing all the research to ensure that your organization is eligible for the program. There are a lot of different pieces that go into the eligibility process so let our experienced staff take care of those details for you. Then we apply for you. We also help get your website ready to meet the program criteria.
Online marketing for nonprofits can be time consuming but in order to keep Google Grants your organization is required to maintain specific engagement guidelines. We will ensure that we are helping your organization meet and follow these guidelines. We run extensive and comprehensive keyword searches to guarantee your pay per click optimization to be at its highest. This includes pay per click management regularly to ensure that your organization is getting the most out of the keywords chosen and the budget set.
So if your organization is looking to enhance their online presence, Google Grants might be just what you are looking for. Don’t let it become labor intensive to your organization, get the kind of help that matters. Let Impact Distribution Marketing optimize your website and take the stress off your back.