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Are brochures and posters still relevant in a world of online and mobile marketing?

Want to find out if people like the new Greek restaurant that just opened in your neighborhood? Need to find the closest Starbucks to you? Can’t remember the actors from the cast of Full House? Nowadays we just Google, look it up on Yelp, or MapQuest the answers to all of these questions.  The world today uses the internet for almost everything. Our society has become so centered and focused on the online community we wonder if there is a need for print marketing any more.

OF COURSE THERE IS! Brochures and posters are definitely relevant in the marketing world. There are many things you can do to advertise a business. One of the best advertising strategies for many companies is having posters and brochures printed. The point is, the more people see an advertisement, the more likely it is going to be that they will take a look at that orgaization. So if a customer sees your poster or brochure in a shop or on a bulletin board, and then sees a Google ad-link, they may be more likely to click on that ad.

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Brochures are easy to distribute and other businesses can carry them for free. The design aspect of brochures can be flexible with everything from photograph placement to the information provided. Because you are not having to type up a full catalog or a letter to your customers, brochures actually save time. With detailed information, a brochure can prove to be an apt option.

Posters are another ideal way to reach your target market. Posters can be extremely cost effective. Think about it, advertising space on Google or Facebook can cost anywhere from fifty cents to $2 for a click on your link from ONE customer. Based upon the size of your poster, you can have one printed anywhere from $1 to $40. A poster can potentially be seen by hundreds or thousands of people and, by some, more than once. If they were not effective you wouldn’t see movie posters in subway stations or plastered on billboards on the sides of buildings. Posters are credible and advertisers have been using them for a very long time.


Even in the world of online marketing, print media such as posters and brochures still have a place. Impact Distribution Marketing can help your organization with poster distribution as well as distribution of brochures. Our network and print marketing distribution includes:

  • Distribution of Point-of-Purchase (POP) Brochures, Posters, Flyers, Catalogues, Palm Cards, Trading Cards and much more
  • Professional, local distributors in each market
  • Specialized distribution lists that target preferred demographics
  • Selective audits, providing photographs to ensure placement of materials
  • Follow-up with distribution lists and colored maps after each event

Let us help!

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